Inside Triathlon Named Official Media Sponsor of CEO Ironman Challenges
BOULDER, CO (January 22, 2008) - CEO Challenges has partnered with Inside Triathlon as the official media sponsor of the CEO Ironman and CEO Triathlon Challenge.
CEO Challenges is the world-leader in sport competitions designed specifically for CEOs and C-suite executives. The program started with 15 CEOs at Ironman USA Lake Placid in 2001, and has grown to the point where the CEO Ironman Challenge is now an official licensed product of the Ironman Corporation, and there will be over 120 CEOs competing at seven events worldwide in 2008. The fastest ten CEOs from these events will have the opportunity to compete at the CEO Ironman World Championship in Kona, Hawaii in October. The winner in Hawaii earns the title of ‘Fittest CEO in the World'!
CEOs at each event will race with Inside Triathlon socks, hat, and lace locks, plus Inside Tri will aid in inviting top professional triathletes to the CEO Welcome Dinner with the Pros at each event. Inside Tri will include the CEO Ironman Challenge logo and link on www.insidetriathlon.com, and will feature stories on the CEOs competing at each event in their popular magazine throughout the year.
"We are very pleased to have Inside Triathlon associated with our events, and supporting the CEOs that juggle running their businesses with training, constant travel, and family commitments," stated Ted Kennedy of CEO Challenges.
Inside Triathlon Associate Publisher Lars Finanger adds, "Teaming up with Ted and his fellow CEOs was a no-brainer. These are top-level professionals in their business careers who put the same energy and passion into their sporting endeavors."
The kick-off event this year will be CEO Triathlon Challenge Presented by AIG at the Ford California 70.3 on March 29. Ten CEOs, representing companies with over $2.8 Billion in combined annual revenue, will test their fitness over the challenging course in Oceanside, with 15% of net proceeds going to the Challenged Athletes Foundation charity. The fastest CEO in California will earn a much coveted slot to Hawaii for the CEO Ironman World Championship.
About CEO Challenges
CEO Challenge events include luxury accommodations, fantastic meals, tremendous networking opportunities for CEOs, and a significant contribution to charity on behalf of the participants. The events are open to CEOs, owners, presidents, or c-suite executives of companies with at least $2 million in annual gross revenue. In 2008 the Company will host CEO Ironman, Triathlon, Cycling, Marathon, Driving, Golf, Fly Fishing, Tennis, and Sailing Challenge events. More information on the events can be found at www.ceochallenges.com.
Contact:
Shawna Kennedy
CEO Challenge LLC
303-495-5343
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