Who is the Fittest CEO in the World’s Fittest City?

BOULDER, Colo. – According to Outside Magazine, Boulder’s Flatiron Athletic Club is “The premier workout facility in the World’s Fittest City”.   Many world champions live and train in Boulder, and the assumption is that some of the fittest CEOs in the World most likely also call Boulder their home.

Flatiron AC and Boulder-based CEO Challenges, the world leader in sport competitions for CEOs, are working together to find out who is the Fittest CEO^® in the World’s fittest City via a specially designed CEO Fitness Challenge. The competition runs for the month of March, and includes a 15-minute test that has been designed as an accurate way to measure a person’s fitness.

The CEO Fitness Challenge is free and open to Business Owners, CEOs, Presidents, and C-level executives of companies with at least $1 million in annual gross revenue. The simple fitness test is age-graded to allow older CEOs the opportunity for a level playing field, and consists of five components:

1.      Endurance - Step-ups

2.      Core strength - Crunches

3.      Upper Body Strength - Push-ups

4.      Speed & Agility - Laterals

5.      Lower Body Strength - Vertical jump

The test is also being hosted at five Athletes Performance locations across the USA – Los Angeles, Santa Monica, Phoenix, Dallas, and Florida.

Business owners and CEOs interested in taking part must first pre-register to schedule a testing time.  More information, including how to register, can be found at www.ceochallenges.com/fitness. Tests will be administered by professional trainers at each Club, and includes full use of the facility the day of the test.

Participants will be given a score they can compare to fellow Business Owners and CEOs in Boulder, and across the USA.   The person with the best score in each city will receive the title of that city’s Fittest CEO^®!

About CEO Challenges (www.ceochallenges.com)

CEO Challenges is the world leader in sport competitions designed specifically for CEOs, with the goal of finding the best CEOs in several sports. Founded in 2001 with the CEO Ironman Challenge, CEO Challenges has expanded to include CEO Triathlon, Skiing, Fitness, AVP, Driving, Cycling, Golf, and Fishing Challenges in spectacular settings worldwide.

About the Flatiron Athletic Club (www.flatironathleticclub.com)

When Outside Magazine named us “The Premier Workout Facility in the World’s Fittest City” they affirmed what people in Boulder have known for years: Flatiron Athletic Club is the quintessential Boulder fitness and sports facility. We serve as a home base for everyone from world-class triathletes to weekend warriors of all levels. We’re also glad to be the hub for so much of the Boulder outdoor fitness experience—cyclists and runners use FAC as the place to perfect their sport.

When it comes to wellness resources, we’ve gathered the region’s best yoga and Pilates instructors to complement the many other amenities our members enjoy. Our personal trainers are the best in Boulder. Only the most qualified are invited to work here and that means that members get the most value for their professional training investment, whatever their training goals may be.

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