CEO Challenges

Craig Kerr is the CEO of PRTM Management Consultant.  Since 1976, PRTM has created a competitive advantage for its clients by changing the way companies operate. PRTM management consultants work with senior executives to develop and implement innovative operational strategies that deliver breakthrough results. The firm is a leader in operational strategy, supply chain, product development, and customer value management. PRTM has 16 offices worldwide and serves major industry and global public sectors. For more information, visit www.prtm.com.  As General Manager of our China operation since 2006, Craig has P&L responsibility for PRTM's China operations.He has also been a member of the Asia Board of Directors since 2003.  Prior to joining PRTM, Craig spent four years with Metapraxis, a London and New York-based consultancy specialising in advising clients on the use of information at executive and board levels for decision-making and five years at IBM in several operational positions, including manufacturing and vendor management.

Craig has always been relatively active -- competitive swimming and lifesaving at school gave way to badminton and windsurfing at university, then progressed to skiing, surfing and golf.  His first multi-sport was a very scenic duathlon in Brooklyn, NY in 1993, starting after a long night ‘on the town' and using a borrowed mountain bike. After this, Craig then nursed the idea of triathlon until 2002, when he realized he needed a goal to start recovering from a combination of too much work and two young children. Since then Craig has completed a few triathlon and duathlons, mostly sprint and Olympic distance. The CEO Challenge at Aviva Ironman Singapore 70.3 will be his first triathlon for quite a while.

Craig is supported by his wife Madeleine and 2 daughters, who have all been very tolerant and supportive as Craig tries to balance long work hours and frequent travel with being there for them and doing enough training to get through this event.  Craig is excited for the CEO Challenge because "as an ex-pat in Shanghai, I've been really enjoying being part of a community of people with similar challenges, lifestyles and goals. I like the idea of taking that one step further and being able to meet and participate with triathlon-minded execs in Asia, as well as being able to get closer to the professional triathletes during the final run-up to the event."

Competition Age Group: 40 - 49