• Advice, guidance, and full-service support from CEO Challenges staff for CEOs and their guests - we have worked at over 50 Ironman races around the world, and will take the ‘mystery' out of Ironman·

• Guaranteed entry into Subaru Ironman Canada, even though the race totally sold out from on-site entries on Sept 1, 2009 (max. 15 participants)

• 6 days / 5 night's accommodation at the Penticton Lakeside Resort - literally steps from the start and finish line (note - 10 rooms available) ·

• Special race status including:

  • Preferred bike rack location as a group

  • Preferred athlete check-in with the Pros

  • Special color swim caps for easy identification·

• Four (4) VIP passes per athlete that include:

  • Complete access to VIP tents and special viewing areas on race day

  • Invitation to VIP Cocktail Receptions prior to Ironman Canada dinners

  • Front of the stage seating at the Welcome and Awards Dinners

  • One guest of each participant to have access to the finish line area to present the athlete with their finisher's medal

• Charity contribution on behalf of each participant to the Challenged Athletes Foundation

• Many group meals, including an exclusive ‘Dinner with the Pros' on Thursday night, Strategy Lunch on Saturday, and Awards Breakfast Monday morning

• Numerous networking opportunities and chances to get to know fellow participants that have a passion for triathlon

• Customized triathlon racing top, Ironman VIP package, apparel, and top of the line polarized sunglasses from Zeal Optics

• Awards to the top finishers in each age category

• Expert staff that will entertain your friends & family all day race-day, including making sure they are in the right spot at the right time to see you as many times as possible

• 6pm - Welcome Reception, and Dinner with the Pros: Penticton Lakeside Resort.   Meet your fellow CEO Challenge competitors, and some of the top Pro Ironman athletes in the world

Friday, August 27

• 7:30am - Group swim, including tour of the transition areas, tips on where to start and how to ‘self seed'
• 9:00am - Group breakfast at the Penticton Lakeside Resort
• Pick up race kits (no waiting in the long lines - CEOs pick up kits at the Pro table)
• 5:00pm - VIP Cocktail Reception, followed by the Ironman Canada Welcome Dinner - Penticton Convention Center - front of the stage seating for the banquet

Saturday, August 28

• 11:00am - Race & Spectator Strategy Lunch - Penticton Lakeside Resort - Race strategy for the athletes, followed by spectator strategy sessions over lunch
• Bike Check-In - Athletes take their bikes and Transition bags to the race site

Sunday, August 29 - RACE DAY!

• 5am - Transition area opens.   Drop off Special Needs bags, pump tires, check bikes, and get ready to race
• 7am - Race start!   Guest of the CEOs have very exclusive access to watch the race start from the beach with the athletes.
• 8am - First CEOs out of the water.  Guests watch from inside the transition area beside the 'wetsuit peelers' (great for photos)
• 9am - Guests are treated to breakfast while CEOs are out on the bike course
• 12:00 noon - Guest gather in the VIP tent overlooking the transition area for lunch and beverages
• 1pm - 5pm - Guests watch the CEOs go through the transition area and head out for the run.   Plus, access to VIP stage at the finish line for Pro finishes
• 'Spotters' will notify us when each CEO is one mile from the finish, and guests have access to the finish chute to put on the finisher medals! 
• 5pm - 10:00pm - VIP tent open for dinner and drinks

Monday, August 30

• 8:30am - Awards Breakfast - Penticton Lakeside Resort - bring your guests and celebrate Sunday's accomplishments.  Awards to the top finishers in each age group
• 4:30pm - VIP Cocktail Reception, followed by the Ironman Canada Awards Banquet - Penticton Convention Center.   Award to the top CEO finisher on stage!

• Depart