2012 CEO Endurance World Championship
September 13, 2012 - September 16, 2012
CEO CHALLENGES® ENDURANCE WORLD CHAMPIONSHIP, Presented by Forbes
BLACKBERRY FARM, Great Smoky Mountains, Tennessee (#1 Resort in North America! - 2011 Travel + Liesure)
Watch this quick promo video for the event:

"You're healthy. You're successful. But are you the Fittest CEO® in the World?"
You survived the first 15 laps of the Elimination Bike Race, and there are 10 laps to go, and 10 of you left in the race...
You are only too aware that at the end of each lap the last person in the group is pulled off the course. It wasn't so hard to stay out of last place for the first 10 laps or so, but now it is down to a group of truly seasoned cyclists with strong legs.
As you approach the finish of the lap you think to yourself, "Maybe I should just take it easy, take the 15 points from this event, and save myself for the remaining stages in the competition." But it appears that a fellow CEO competitor had the same thought and starts to slow down.
Damn - what do you do now? You are really getting tired as the pace ramps up, but you don't want to be seen as a quitter in front of your family and friends, and there is a TV cameraman on a motorcycle right beside you recording your every move! Plus, the thought of those kids at St. Jude's Hospital suddenly pops in your mind, and you say to yourself, "OK, one more lap!"
A combination of adrenalin rush and survival instinct kicks in and you surge ahead of the CEO and take your place in behind the pack for yet another lap of the one-mile loop, and yet another decision on how long to stay in this stage.
We expect many of the CEOs competing in the CEO Challenges Endurance World Championship will experience the same thoughts as they wrestle with the six stages of competition, and against their fellow CEO competitors for the title of World's Fittest CEO®, and $50,000+ donation to a charity that has special meaning to them.
The CEO Endurance Championship will be hosted at Blackberry Farm in Tennessee - one of the world's truly great resorts, famous for its 9,200 acres of wilderness in the Great Smoky Mountains, organic home grown food, and award winning wine cellar. The made-for-TV event will be held over three days in September, 2012, and feature many of the world's fittest CEOs.
Each stage is designed to test the CEOs, and at the same time be very entertaining to watch, with strategy mixing with endurance as the athletes fight for the overall title. The TV show will illustrate the breath-taking beauty of the area, applaud CEOs who combine fitness with success, and profile a number of charities that the CEOs will be racing for.
If you think you have what it takes to compete in the ultimate endurance event for CEOs, then we invite you to submit some of your past athletic results, information on your company, and why the charity you will be racing for is so special to you.
In the end, you may end up with the right to include ‘Worlds Fittest CEO®' on your business card for the next year, and also hand over a check to your charity that will make a huge difference in the lives of the recipients.
Ironworks Productions
The three-day event will be filmed and edited by Ironworks Productions, an independent television production company that has produced over 100 sports based television shows throughout North America since 1999. http://ironworksproductions.ca/
If interested in taking part, simply fill out the form below. There are no obligations, and we promise... no spam. You will be sent an entry form and further instructions
What's Included in the Program
- 4 days / 3 nights incredibly luxurious accommodations for two (including all meals, snacks, and non-alchoholic beverages) at the #1 ranked resort in North America - Blackberry Farm*
- Inclusion in the FITTEST CEO TV show, to be produced by Ironworks Productions
- Professsionaly organized 3-day, 6-stage competition that will take place in and around Blackberry Farm
- Competition apparel, including a complete cycling kit (bib shorts, jersey & jacket), triathlon top, technical t, and racing singlet
- Printed program including bios on each competitior will be circulated at the event
- Thursday night cocktail reception, and Sunday awards reception
- Trophies to the winner of each stage, winner of each day, top 3 overall, and top females and top over-50 men
- The title of "Worlds' Fittest CEO®" to the overall winner (for one year)
- The opportunity for the winner to donate the 'charity pot' of money (estimated at $50,000) to the charity of their choice!
*Entry includes 3 nights (for two) in a King Estate Room, including three gourmet meals daily and stocked pantry snacks ($4,200 value). Upgrades are available for an incremental cost (to be reserved on a first come-first served basis):
- Holly Glade Cottage - $300++ per night (16)
- Singing Brook Cottage - $550++ per night (12)
- Hill Cottage - $950++ per night (4)
- Farmstead Cottage - $1,150++ per night (1 only)
- Farmhouse (3 bedroom cottage) - $3,755++ per night (1 only)
See the accommodation options HERE
Event Schedule
Thursday, Sept 13
- Arrive at Blackberry Farm, 20 minutes from the Knoxville, TN airport
- 6pm - CEO Welcome Reception, followed by Dinner (the first chance to meet your fellow competitors)
Friday, Sept 14
- Stage 1: Elimination Bike Race - 25 laps on a road bike on a paved one-mile loop – the last cyclist on each lap is eliminated from the stage
- Stage 2: SPARTAN RACE Obstacle Course – team-work, strength, and speed will be required to win this stage. To see what's involved in a Spartan Race watch this video.
- Stage 3: King of the Mountain Uphill Bike Race - 9-mile bike race on Foothills Parkway with 1,500 ft of climbing
- Stage 4: Elimination Run - 25 laps of an approx. 400m loop, the last runner on each lap is eliminated
- Stage 5: Open water 1 km swim, followed by 1km kayak - take your best result out of the two (just in case you're not a strong swimmer). Athletes are allowed to bring their own kayaks, if they wish.
- Stage 6: The Finale - 2-mile uphill trail run, with 2,000 ft of climbing ending on a rock outcrop with a sweeping view of the Great Smoky Mountains
Naming the Fittest CEO®
· Awards will be presented to the winners of each stage, and the overall event champion, over-50 champion, and female champions.
Event Costs
- Entry Fee: $7,650 USD 3 nights accommodation with gourment meals, competition, racing apparel, 2 receptions
Eligibility
Competitors to the event will be chosen from submissions received, which will include results from endurance events and the personal significance of the charity they are racing for. Entry will be limited to Celebrities, and C-level Executives of companies with at least $10 million in annual gross revenue.
Event Participants
How to Enter
If interested in taking part, simply fill out the form below. There are no obligations, and we promise... no spam. You will be sent an entry form and further instructions
Charity
As part of the entry package, each CEO will be required to donate at least $2,000 to a charity ‘pot’ (business colleagues and friends will be able to 'sponsor' each athlete for charity). CEOs under 50 donate money to the overall winner pot, CEOs over 50 donate money to the over-50 pot, and female CEOs donate to the female pot
The winner of the Fittest CEO® title donates the majority of the pot of money to the charity of their choice (including charity money from sponsors), and the winner of the over-50 division donates the over-50 pot to the charity of their choice, and the winner of the female division donates the female pot to the charity of their choice
























